WP7 experiences higher CTR [Developers]
It seems, according to Smaato, that advertisements displayed in apps on the Windows Phone 7 platform receive a higher CTR (Click Through Rate) when compared against competitors in the higher up nautical chart. Symbian trails WP7 in 2nd identify, while Android has the worst CTR beingness beaten by iOS and RIM.
What's interesting to annotation is how this reflects a chronological comparison with all operating systems. One would await Symbian to still be presently height of the books in regards to advertising click throughs etc. or fifty-fifty iOS with many apps that feature both in-app advertisements and purchases. Besides, this makes the question for CPM or upfront payment slightly more than hard to respond. Pass through the suspension for more juicy information.
The 2d chart above narrows the data down to merely USA CTR conversions. Again, WP7 tops competitors. Gigoam emailed Smaato with an inquiry and received a response from Harald Heidhardt (CMO of Smaato):
Even though Windows Phone devices from Microsoft are not that successful yet in terms of market penetration it is possible, that the novelty factor of new Windows Phone devices is contributing significantly to the higher mobile advertisement performance measured in Click-Through rates.
Microsoft's ain SDK is not delivering ads outside the The states yet, and it might exist possible that overall there are less mobile ads presented in Windows Phone devices – therefore more attention is given to the ads in apps or mobile websites.
The metrics are looking at click behavior of anonymized smartphone Os owners that are averaged out over a large number of worldwide mobile inventory and therefore give an indication on what advertisers could expect from campaigns targeted to different smartphone Os.
Some interesting figures to entice developers, specially those on the iOS platform. With the recent release of the iOS to WP7 API Mapping tool and at present data that puts WP7 ahead of Apple tree in terms of potential advert revenue, in that location seems to exist little reason why one should avoid Microsoft'south new OS. What practice y'all recollect of the data and the potential developers have while the Bone is however young?
Source: Smaato, via: MobilityDigest, Gigoam
Source: https://www.windowscentral.com/wp7-experiences-higher-ctr-developers
Posted by: fullertonsulthen.blogspot.com
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